Live Marketing Direct Ltd Research into the Pros and Cons of Social Networks
Live Marketing Direct Ltd investigates the importance of ensuring that an individuals’ online persona and presentation matches what they personally make it out to be.
With so many people looking for work it has become essential for jobseekers to realise the importance of their online persona. Donata Huggins, features writer at City AM states, “Googling yourself isn’t narcissistic these days, it’s essential when you are looking for a job”. According to a survey carried by Microsoft, 70 per cent of Human Resources (HR) professionals have rejected potential candidates because of their online information. Most commonly, negative impressions are found on social networking sites such as Facebook and Twitter, where images and statuses from the last weekend’s antics and information are on display; generally not the sort of information a potential employer is excited about. However, there is a simple way to try and avoid such a situation by ensuring privacy settings are switched on. Tom Harris, Managing Director of Live Marketing Direct Ltd comments, “It’s a competitive market out there with unemployment rates remaining high. I’ve personally never been the biggest fan of social networking sites such as Facebook …I’m not particularly interested in what my friends ate for lunch and don’t particularly want the world knowing what I’m doing! However, I know the internet can also do wonders for an individual if it is used effectively.”
A similar survey held by Microsoft also showed some positive responses, with 86 per cent of Human Resources professionals stating that good online information could also work in a potential candidates favour. Established networks such as LinkedIn are an ideal way to improve an individual’s online persona, as it is essentially like an online CV stating your current and previous experiences, skills and interests. Tom Harris, Managing Director of Live Marketing Direct Ltd states, “I am a great fan of the LinkedIn website. I think it is a great way to promote yourself online as a professional and serious individual.”
The internet nowadays has such a powerful presence that it is not to be overlooked, both for individuals in and out of the work place. With more and more employers using the internet as a tool to try and establish a greater understanding of their current and potential employees, it is essential for individuals to keep any information updated on the internet as clean and professional as possible to avoid any future misfortunes.
Live Marketing Direct, an outsourced direct sales and marketing company based in Central London, opened their doors in January 2010 due to an increase in clients looking to outsource their customer acquisition needs for a more effective, personal and results driven approach.← Back to Press Releases