Live Marketing Direct Explain ‘Outsourcing’ as the New Marketing Trend in 2012
Live Marketing Direct is an outsourced sales and marketing company located in London Bridge.
Live Marketing Direct suggest marketing as a whole is becoming more complex than ever before with digital or online marketing, relationship marketing and green marketing just to name a few. These are all areas that a few years ago were unheard of, couple this with the rise of social media, for many small to medium business, this can be all too much to handle internally.
Many companies can not afford to take on staff for these new marketing roles. As a result of this increasingly complex field, 2012 will see a rise in outsourcing these roles to companies who are experts in their area. Managing director of Live Marketing Direct, Tom Harris says “budgets are getting tighter for many of our clients and they need to know that money is going to generate a return on investment. This can sometimes mean looking for an expert.”
With so many tools at their disposal to reach out to customers, somebody seeking solutions can find the vast array of options overwhelming. Email campaigns, social media and mobile applications are just some of the many ways a company can try to differentiate their brand. Live Marketing Direct have seen an increase in small to medium businesses not knowing where to start and reaching out for help.
This is where outsourcing comes in, being able to palm off complicated or time consuming tasks to qualified experts not only ensures the job gets done right, but frees a company to focus on it’s core business
Live Marketing Direct say a mistake many companies make is trying to handle their marketing campaigns themselves with no prior knowledge in the area costing valuable man hours. The unseen issue is that without a clear defined marketing strategy it will not yield the desired result. Too many companies are throwing money and hours away and not seeing a result with their marketing.
Managing director, Tom Harris, of Live Marketing Direct says, “reading a book on marketing does not make you an expert, it will take thousands of hours worth of effort to master a particular area.. I am perfectly comfortable to admit I am not an expert in particular areas but I will happily pick up the phone to somebody who can get the job done. It is unrealistic to try to know everything about everything, I believe in picking one area to focus on and working on it until it’s perfect… Or as close as you can get!”
Live Marketing Direct is an outsourced sales and marketing company based in London Bridge. As outsourcing becomes a critical aspect of a marketing strategy, knowing who to trust is crucial. Live Marketing Direct has been specialising in face to face outsourcing for national clients for the last two years. Tom Harris, Managing Director of Live Marketing Direct says, “people are bombarded with social media, emails, connected on their phone 24 hours a day… Some people really just want to be able to talk to somebody face to face.”
Live Marketing Direct know that outgrowing and out performing competitors this year will revolve around providing high quality results. A growing list of companies will be looking to outsource their customer acquisition to a business that can add a personal touch and experience.